Last weekend I had a night in and toyed back and forth on what to watch. I decided to rent The Devil Wears Prada and realized it was full of PR boy and girl lessons no matter what specialty we’re in. Let’s discuss the lessons that come from quotes.
“Who is that?” Sometimes you want it bad enough, but it’s the skill-sets and unique attributes that will get you to the table. Andy (Hathaway) defends to Priestly (Streep) why she should be allowed the opportunity, even though she doesn’t look like all that did work and do work there now. Priestly gives her the job and at a lower point for Andy says, “I thought you would be different. I said to myself, go ahead. Take a chance. Hire the smart, fat girl.”
“Can you please spell ‘Gabbana’?” No matter our field or specialty, as Kelly Cutrone says, “You can fake your way to the table, but ultimately you have to learn how to eat.” Recently I did mistakenly take a common industry acronym and butcher it in a presentation deck. I showed the PR president the deck to thus be questioned on the acronym. Being a sponge, memorizing the names, and learning the terms are how we show we’re taking opportunities seriously.
“Please bore someone else with your questions.” If we can prevent asking our supervisors a question, don’t! I’m guilty of still not searching the server enough for documents, but I’m also on the receiving end of this issue often. Taking an extra minute to search for something is fantastic. Additionally, Google is a professional’s best friend, and using various keywords is Google’s best friend.
“By all means move at a glacial pace. You know how that thrills me.” This spoke to my life. Move fast. PR is a fast paced field, especially depending on the city and where we work. PR people are the true go-getters and in one of the most stressful industries. We have to move efficiently. Where I work, if you’re requested by a higher up, you quickly come with pen and paper. They use notebooks in the movie…something for me to consider.
“Details of your incompetence do not interest me.” At the end of the day, no one likes excuses in any situation. Colleagues want us to be accountable, ask for help before it’s too late and deliver.
“You want the unpublished manuscript.” Networking is a must. Andy wouldn’t have been able to keep her job if she did not meet the man who could get her the manuscripts of the next Harry Potter movie. Networking is developing relationships. It’s how we get jobs and keep jobs.
“You still don’t get it do you?” There is a reason each company and head of that company is successful. They know what they’re doing and deliver something special to their publics. It’s why people are willing to pay a certain price. Whenever we become a part of a team, we must understand what makes that company, that team, that leader special. I love where I work, because I understand what makes it special.