Category Media Moves
When Joanna Coles suddenly announced her departure from the chief content officer role she originated at Hearst this past fall, Kate Lewis immediately came to my mind as her successor. Three business days later, it was announced that Kate would ascend to the role. Now with a few months her belt, Kali Hays with WWD talked with Kate about the past, present and future of print and digital media. Here are my favorite highlights.
With the staff and vision of the outlets evolving, brands need to speak to the broader LGBTQ+ community with their initiatives and content – and not just the L or the G – especially as conversations around gender identity become increasingly common. Implementing programs that innovate and advocate for the LGBTQ+ community, instead of updating and appealing to it, is more important than ever to garner the attention and hearts of queer outlets.
The digital storytelling opportunities going into 2017 are more exciting than ever. Here are the latest three updates and tools I’m looking forward to utilizing.