Digital Storytelling Tools for 2017

The digital storytelling opportunities going into 2017 for editors and public relations specialist are more exciting than ever. Here are the latest three updates and tools I’m looking forward to utilizing:

  • g-l9h-bo

    Photo courtesy Joanna Coles on Twitter

    Instagram Q&A – Instagram rolled out new engagement features allowing you to like a post’s comments or reply to a user’s comment directly. Cosmopolitan put these features to use by hosting an Instagram Q&A with Hearst Chief Content Officer Joanna Coles ahead of the “So Cosmo” reality show launch on E! in 2017. The Q&A was highly interactive, and it makes me wonder, are Twitter chats so 2013?

  • (Facebook) Live Audio: Facebook launched a new features called Live Audio where publishers and general users can post audio-only content on the platform. We can listen to the broadcast voice recordings as we browse through Facebook, and as a Samsung Galaxy user, I love that Android users can still listen to the audio when they leave the app.
    • As Adweek notes, “Facebook is heavily pitching Live Audio towards publishers and broadcasters who are already cranking out loads of live video to win over Facebook’s algorithm that reaches a massive audience. A podcast or radio publisher may be able to livestream an episode straight from Facebook or a news outlet could collect audio snippets from a live event.”
  • Instagram Live – Instagram has been a busy bee with its new Snapchat and Facebook like features, including the introduction of Instagram Live – live streams from Instagram that are not available after broadcast. Glossy gives us insights from fashion and lifestyle industry editors on this visually forward platform feature.
    • 8fkgzw9q

      Photo courtesy Gerilyn Manago on Twitter

      “Due to its ephemeral nature, a number of publishers — including Allure — plan to use it to share exclusive content that doesn’t require extensive productionInstagram Live is even more nimble than Facebook Live because, once the stream is done, it’s gone forever…At the get-go, there’s less pressure to have full production — and in return, the audience loves the raw feedback.”Gerilyn Manago, senior social media editor at Allure

    • “Instagram Live is particularly useful for news publishers because it’s
      sharing authentic content, which is crucial amid the flurry of fake news that has become ubiquitous since the presidential election.”
      Jessica Pels, digital director at Marie Claire

    • c3kzj7xx

      Photo courtesy Ben Bosckovich on Twitter

      “The biggest benefit of live tools in general is the ability to bring your audience to where you are in real time, but the significance of having live tools on yet another social platform is that your audience is going to vary between the platforms. Our Instagram audience is a younger and more tuned-in to things that our Facebook audience might not be as receptive to, so now we’ll have a whole new way to reach them.”Ben Boskovich, social media editor at Esquire

Which one will become your new favorite? I’m personally ready to see the Instagram Q&A tool used more.

_____________________________________________________

I hope you enjoyed this post! Be bold and comment or interact with me on Twitter (@ATouchofBold) or Instagram (@ATouchofBold).
_____________________________________________________

*all opinions are my own.*

Advertisements

What are you thinking?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: